Consiglio Nazionale Ingegneri

How is a life-changing vocation born? In the spot for CNI (Italian National Council of Engineers), the natural curiosity of a little girl who takes objects apart and builds a hand out of toy bricks becomes the spark of her adult profession: today she is an engineer working on a bionic hand. With a cinematic visual style that blends the warmth of memory with the precision of the present, the campaign celebrates the passion for knowledge and invites us to build the future of engineering together.