What does a photo booth have to do with the world of investing? In the spot for Scalable Capital, snapping a passport photo becomes the signature on a life plan. Blending an international cinematic look with an intimate, authentic tone, the campaign portrays investing as an act of love for your own future. All it takes is a click.

"To be or not to be? That's not the question anymore." In the spot for Police's new campaign, Hamlet's famous dilemma becomes a modern reflection on authenticity. In a minimal, dynamic setting, punctuated by geometric reflections and evocative LED lights, two young people confront their own image and the iconic skull bottle. A rhythmic, intimate story that invites Gen Z to reject the fake perfection of filters and freely embrace their own identity. BE YOU.

How is a life-changing vocation born? In the spot for CNI (Italian National Council of Engineers), the natural curiosity of a little girl who takes objects apart and builds a hand out of toy bricks becomes the spark of her adult profession: today she is an engineer working on a bionic hand. With a cinematic visual style that blends the warmth of memory with the precision of the present, the campaign celebrates the passion for knowledge and invites us to build the future of engineering together.

What does independence taste like? In the spot celebrating the collaboration between Autogrill and PizzAut, the launch of the GourmAut sandwich goes far beyond food, turning every purchase into a concrete building block for the future of young people with autism. With an authentic, warm and direct visual language, the campaign celebrates inclusion and solidarity, showing how a small everyday gesture can make a difference. A bite that nourishes independence.

“I'll do it” is what everyone at home says before tackling a job. For its new TV commercial, Brico io turns that phrase into an ironic, cinematic duel where the winner is whoever steps up. Independence and pride in the result bring to life the claim “Faccio io con Brico io. Facile dirlo, facile farlo.” (“I'll do it with Brico io. Easy to say, easy to do.”)

A single continuous shot moves through the milestones of a life: a new home, a promotion, a graduation. Every "last time" leads us back to a first time: the moment Clara, at 19, discovers she can pay for her own education. Habacus funds students' futures.

The sun is never seen, only felt: in the light filling the space, in the warmth on the skin, in the shadows that sculpt the bodies. For Connettivina CosmeticHA, a sensory film that blends pharmaceutical rigor with a beauty-fashion aesthetic.

Sometimes it’s enough to listen to the voices in our head to make a decision.
In Verti’s case, those voices are represented by two 3D mascots that, with ‘Don’t worry, c’è Verti!’, invite us to choose the right policy.

With “La scienza delle interazioni umane.”, the shower becomes the place where the most introspective moments arise and where, the right words we should have said in the important moments of our lives finally take shape.

Beghelli launches Salvalavita Phone. The narrator tries to box Lucia into the stereotype of the “no-longer-young,” but she answers back, pushes back, jokes. The result is a fast, sharp dialogue that overturns clichés.

Cofidis makes its television debut with its first TV commercial.
The protagonist is an ordinary person who responds to every unexpected situation with a classic “maybe later.” Everything changes when they discover a new opportunity: “Maybe Cofidis.”

The language of Camilleri: everyone knows it, but not everyone knows how to read it. Today, thanks to Audible, we can finally hear it spoken the way it’s truly meant to be pronounced. Montalbano’s famous words come to life — just a tap on your phone.

Findus celebrates the 60th anniversary of its iconic Pisellini Primavera with a film that travels through the decades, telling the story of the evolution of Italian design and style, starting from their kitchens.

The story of a group of young engineers and researchers from Politecnico di Milano, led by Sergio Savaresi, working on the development of a groundbreaking technology.
A journey through science, passion, and the future — showing how human ingenuity can truly change the world.

In the video, Carlo Lucarelli stages a typical scam scenario where someone pretends to be an Enel operator. Immediately after, in what looks like a detective’s office, he presents “Truffe a Prima Vista,” the first series that reveals how to recognize the signs of fraud and avoid being deceived.

Ritter Sport returns to communication with a campaign dedicated to the Special Nuts line. Two actors, through satisfied looks and expressions, convey the full intensity of the taste, turning their reactions into a language that highlights the richness and quality of the chocolate.

In the web series, four friends share genuine moments of togetherness, celebrating the joy of being together.
In the first episode, Chiara Maci and her guests, gathered around a table for coffee, share stories and anecdotes about new beginnings.

Cynar and Venezia FC come together to celebrate authentic football—the kind fueled by passion and a free-spirited, unconventional mindset. A toast to the city, the team, and to those who are always looking ahead.

The production and consumption of textile products continue to grow, along with their environmental impact. Researching and promoting innovative and more effective ways to reuse, repair, and recycle materials accelerates the transition toward a more circular and sustainable textile industry.

If you're feeling the rush of snare drums, a smooth groove and an irresistible beat… Don't be alarmed! It's not the latest summer hit, it's the taste of the new Ritter Sport dark chocolate: switch on your Dark Mode!

The spot for the audiobook *“Effetto Eco”* immerses viewers in a dark, mysterious, high-contrast setting: the investigative office of a classic film noir. The three protagonists are focused on a new case, working to connect all the clues in order to uncover the truth.

In the second season of Così Come Siamo, Gianluca Razzoli, Ernia, Matteo Paolillo, Edoardo Ferrario and Eterobasiche come together to chat and have fun in each other’s company. Each episode provides an engaging look at these talents as they share lighthearted and entertaining moments.

A story becomes a story only when someone listens to it, and the more we listen, the more powerful it becomes" is the concept behind the Audible spot created for the release of Roberto Saviano’s audiobooks.

Together with Jameson, Frah Quintale explains how bitterness becomes a catalyst for connecting with others and enjoying special moments with friends. In his own style, Frah Quintale shows how a good drink can turn an ordinary gathering into a memorable shared experience.

In Petti’s commercial, the sauce—so good it feels homemade—turns every meal into a precious moment of family togetherness. Every spoonful becomes a gesture of love, enriching bonds and making shared meals even more special.

#SpazioDelleRisposte offers 15 episodes full of solutions to improve everyone’s energy habits. Each episode explores practical tips and advice for optimizing energy use in daily life, helping us make more sustainable and conscious choices.

In Serafino Consoli’s manifesto video, the brand’s elegance and refinement intertwine with the continuous flow of life. Each piece of jewelry is a reflection of beauty, designed for every moment of our existence.

The slogan “Music for your savings” harmonizes three distinct musical styles: gospel, rock, and pop. Each genre reflects a different story, yet everyone can find their own melody in saving, showing that there’s always room for a note of financial security.

What could be more gripping than Massimo Picozzi and Carlo Lucarelli telling the story of how, in the Middle Ages, it was common to put animals on trial? Here are the most terrible tales of torture, murder, and conspiracies. Scary, huh?

Enel turns expectations upside down! Discover how Sparco, Piante Faro, CPC Inox, and Creazioni Digitali are transforming their future thanks to the innovative solutions of Enel X and Enel X Way. Energy has a new voice—and it promises to give SMEs an incredible boost!

With the concept “Team Sea vs Team Mountains,” the video celebrates people’s different preferences and passions, showing how, despite the differences, Fastweb’s connectivity and technology bring every experience together and build the future.

Who said freshness can’t be seen at the first bite? In this Fattorie Garofalo commercial, it comes to life in a delicious sequence of mouths savoring the irresistible Garofalo mozzarella. Every bite is a journey that takes you from the farms straight to your table.

Imagine a backpack that can transform whenever you want: it decorates, flips, and… voilà: two backpacks in one! Perfect for those who love to express their personality and always stay “One Backpack Ahead.” Why settle for just one style when you can have two?

The web series features Tananai, Melissa Satta, Chef Ruben, Veronica Ruggeri and Nicolò De Devitiis as they spend time together. Each episode offers a fascinating glimpse into these unique personalities, sharing moments of togetherness and fun.

Who said measuring every blade of grass with a ruler is over the top? Okay, maybe not everyone does! But Luigi is so precise that he leaves nothing to chance. That’s why he chose the Rewall Globo line by GF Garden—to reach every single inch of his garden!

In this comedic confessional-style video, an interview reveals a simple, foolproof hair removal method. Amid laughs and revelations, viewers discover how to achieve smooth skin without any hassle.

Bianca Balti celebrates her home as a true sanctuary—a happy and safe haven for all the women in her life. Each room tells a story of love, protection, and togetherness.

Patricia Urquiola tells the story of a lone wolf’s journey. Through a long wander in the solitude of a new way of thinking, she discovered other wolves like her, all looking toward the same future. The pack grows solid and strong, moving forward together on a new path of freedom.

The new Seven backpack adapts to every mood just by flipping it and changing its style, giving you two backpacks in one. Always “One Backpack Ahead,” to express your personality every day.

The new Seven collection features backpacks with innovative details, such as a USB port and a water bottle pocket. With new patterns for every style, it’s always “One Backpack Ahead.”