Police
Be True
"To be or not to be? That's not the question anymore." In the spot for Police's new campaign, Hamlet's famous dilemma becomes a modern reflection on authenticity. In a minimal, dynamic setting, punctuated by geometric reflections and evocative LED lights, two young people confront their own image and the iconic skull bottle. A rhythmic, intimate story that invites Gen Z to reject the fake perfection of filters and freely embrace their own identity. BE YOU.
Executive Producer: Alessandro Molinaro
Director: Marco Mucig
DOP: Xu Ruichi
PM: Alessandro Salerno
Producer: Angela Correra
PA: Elisa Marini
Client director: Sabrina Costa
Runner: Luca Congedo
1AC: Jonas Ongaro
2AC: Teresa Gusso
VTR: Francesco Bensi
Gaffer: Filippo Ficozzi
Spark: Mattia Bernabè
Key Grip: Massimiliano Esposito
Sound Recordist: Marco Addario
Photographer: Dario Bologna
Digital & Lights Assistant: Alessandro Peirone
Set Designer: Caterina Pomante
Prop Master: Marco Pagallo
Ass. Prop Master: Giacomo De Stefano
HMUA: Claudia Loi
Stylist: Elena Monti
Ass. Stylist: Antonio Ariganello
Editor: Giulio Molin
Colorist: Diego La Rosa
Sound Design: Fullcode
