“I'll do it” is what everyone at home says before tackling a job. For its new TV commercial, Brico io turns that phrase into an ironic, cinematic duel where the winner is whoever steps up. Independence and pride in the result bring to life the claim “Faccio io con Brico io. Facile dirlo, facile farlo.” (“I'll do it with Brico io. Easy to say, easy to do.”)